When brands add special elements to their product without it being a blatant logo, it really adds something special to the product’s feel and consumer’s enjoyment. My desire for that product heightens exponentially. The added detail and care is definitely noticed and noted. It makes shoppers who recognize the product feel something special, it’s like a little club. I don’t care if that makes me sound like a style snob, it’s true!
Favorite Examples:
- Louboutin
- BCBG
- Nicole Miller
- Chan Luu
Red. Sole.
Need I say more?
Just a flash of the red sole on a shoe brings a wave of appreciation for Louboutin.
The Dip.
Work pants are about as fun as the term work pants. Therefore, that added something changes the whole pant. I adore how the BCBG pants have that little triangle cut out.
Scrunch It.
Ladies, you know what I’m talking about. The amazing scrunch dress, it looks so stylish but is also secretly quite comfortable! It’s form fitting while it doesn’t cling to every curve of your body. Thanks, Nicole.
Curved Clasp.
Chan Luu’s clasp on their wrap bracelet is much more efficient with curved edges. My
Just adding that extra something that makes a product slightly different makes all the difference. If a style product example doesn’t do it for you, think food. If your favorite smoothie bar always adds a hint of lemon to their strawberry smoothie, then every time you taste that you know where it came from, the brand registers with you. It’s not just an ordinary strawberry smoothie anymore, it’s a special smoothie.
Now, let’s get deep a moment. Let’s relate it to you as a person, what is that something special you have to offer? That added bonus that tells you apart from all the other humans. Find that and embrace it, preferably embrace it in some Louboutin heels 😉
Why fit in when you were born to stand out?