Recently made my first purchase of a Benefit product! I know, I’m a little late to join the club. After my purchase, I finally understood what all the fuss was about and immediately fell in love. Not to mention how much fun the Benefit brand is!
Benefit started in 1976 by two sisters and has stayed in the family with their two nieces joining in on the party. I love how spunky this brand is and their lighthearted approach to beauty. “Who says that makeup has to be serious?!” My thoughts exactly. They believe in fast and fabulous makeup which definitely works for my lifestyle. I don’t have time to spend hours in front of a mirror so I love the quick application approach. On-the-go makeup <3 …But never apply while driving!!
Based in San Francisco the first southern location just recently opened in Dallas. Conveniently, or inconveniently (depending how you look at it), located right next to Sprinkles! Nearly got out of there without getting a cupcake but eventually succumbed, validating that the cupcake can’t be purchased in Oklahoma City so I’d hugely regret my decision later. Red Velvet always. Any one else have a favorite they get every time?
Brows are so important to be shapely and full, they highlight your eyes, and they’re quite prominent on your face! I had heard only the best about Benefit’s brow bar and brow products so I started there in search of an easy application product. I was looking for a product that would shape and define my sparser then I would like brows without taking much time and effort. I found just the right product with the assistance of a lovely and helpful employee. And thus my love affair with the Benefit gimme brow begins.She was also quite the saleslady and definitely had me walking out with more products then I had come in for… oops. Again, we don’t have one in Oklahoma City so…it’s actually a really smart decision. 😉
This eyebrow gel creates fuller, natural looking thick brows with build-able microfibers that stick to skin and hairs, imitating your real brows! Because I am horrified when you can clearly see makeup in my brows and its obvious it’s not real brow. Not to mention it’s water-resistant so it doesn’t get weird at the end of a hot day or a steamy workout. I have bought less expensive gels before only to find them clumping weird later, happy to report this product doesn’t do any of that. So what shade should you get if ordering online? I bought the medium dark shade and would definitely recommend going more to that side if you are a brunette because it’s still not that dark and was the perfect shade for my lighter brown brows.